What Book Was Featured On The Today Show Today? Your Ultimate Guide

Allie Kessler Sr. 24 Jun 2025

For avid readers and casual browsers alike, few questions spark as much immediate interest as "What book was featured on the Today Show today?" This query isn't just about finding a new read; it's about tapping into a trusted source that has consistently delivered compelling literary recommendations to millions. The Today Show, with its vast reach and influential personalities, has become a significant arbiter of what's hot and what's next in the world of books.

Since its inception, the show has carved out a unique niche in the literary landscape, transforming quiet releases into national bestsellers and introducing countless authors to a broader audience. At the heart of this literary powerhouse is the immensely popular "Read With Jenna" book club, spearheaded by the passionate and discerning Jenna Bush Hager. Launched in 2019, this club has not only provided a steady stream of captivating titles but has also fostered a vibrant community of readers eager to discover their next great escape.

The Enduring Influence of The Today Show on Reading
Meet Jenna Bush Hager: The Heart of "Read With Jenna"
- Jenna Bush Hager: A Brief Biography
- Jenna Bush Hager: Personal Data & Biodata
"Read With Jenna": A Deep Dive into the Book Club Phenomenon
- The Selection Process: How Books Are Chosen
- Beyond the Pages: Author Interviews and Community
What Book Was Featured on The Today Show Today? Unveiling the Latest Pick
A Look Back: Notable Today Show Book Recommendations (2023 & Beyond)
Beyond Jenna: Other Today Show Book Segments
Why The Today Show's Book Picks Matter
Finding Your Next Read: How to Stay Updated with Today Show Books

The Enduring Influence of The Today Show on Reading

For decades, The Today Show has held a unique position in American culture, not just as a source of news and entertainment, but also as a tastemaker. When it comes to literature, its influence is undeniable. A book featured on the Today Show can experience an immediate surge in sales, often catapulting it onto bestseller lists overnight. This phenomenon is a testament to the show's massive viewership and the trust that audiences place in its recommendations.

The show's commitment to showcasing diverse voices and compelling narratives has made it a go-to resource for readers seeking their next literary adventure. Whether it's a gripping thriller, a heartwarming memoir, or a thought-provoking piece of literary fiction, the Today Show has consistently demonstrated its ability to connect readers with stories that resonate. This enduring influence is precisely why the question, "what book was featured on the Today Show today," remains so pertinent for book lovers across the nation.

Meet Jenna Bush Hager: The Heart of "Read With Jenna"

While The Today Show has a long history of featuring books, the current era is largely defined by the effervescent presence of Jenna Bush Hager and her highly successful "Read With Jenna" book club. Her genuine passion for literature and her approachable demeanor have made her a beloved figure among readers, transforming the book club into a cultural touchstone.

Jenna Bush Hager: A Brief Biography

Jenna Bush Hager joined Today as a correspondent and contributor in August 2009, quickly becoming a familiar and welcome face. Before her full-time role, she was already known to many as the daughter of former U.S. President George W. Bush. However, it's her authentic love for books that truly set her apart and led to the creation of her immensely popular book club. As a passionate bookworm herself, Bush Hager brings a personal touch to every selection, sharing her genuine enthusiasm and insights with millions of viewers. Her journey from a correspondent to a co-host and a literary influencer underscores her dedication to connecting people through stories.

Jenna Bush Hager: Personal Data & Biodata

Here's a quick look at some key details about the woman behind the "Read With Jenna" phenomenon:

Attribute	Detail
Full Name	Jenna Welch Bush Hager
Occupation	Television Personality, Author, Journalist
Role on The Today Show	Co-host of Today with Hoda & Jenna; Correspondent and Contributor (since Aug 2009)
"Read With Jenna" Launch	March 2019
Book Club Frequency	Chooses a new book every month
Personal Motto (Books)	Chooses stories that will delight, entertain, and challenge
Notable Works (Author)	"Ana's Story: A Journey of Hope," "Our Great Big Backyard," "Sisters First" (with Barbara Pierce Bush Coyne)

"Read With Jenna": A Deep Dive into the Book Club Phenomenon

Since its launch in March 2019, the "Read With Jenna" book club, featured prominently on the Today Show, has become a cornerstone for readers nationwide. It's more than just a list of recommendations; it's a carefully curated experience designed to inspire, challenge, and connect readers. The success of the club lies not only in Jenna's charismatic presentation but also in the thoughtful process behind each selection.

The Selection Process: How Books Are Chosen

Jenna Bush Hager doesn't just pick books at random. As a passionate bookworm herself, she invests considerable time and effort into finding titles that truly resonate. Her stated goal is to "choose stories that will delight, entertain, and challenge." This means her selections often span a wide range of genres, from poignant literary fiction to compelling thrillers and insightful memoirs. She looks for narratives that offer depth, strong character development, and a unique perspective. The books are often those that spark conversation, encourage empathy, and provide a fresh lens through which to view the world. This meticulous approach ensures that when you ask "what book was featured on the Today Show today," you're likely getting a recommendation that has been carefully vetted for its quality and impact.

Beyond the Pages: Author Interviews and Community

The "Read With Jenna" book club extends far beyond simply announcing a new pick. A significant part of its appeal is the engagement it fosters. Jenna frequently hosts authors on the Today Show, providing viewers with unique insights into the creative process and the stories behind the books. These interviews are often intimate and revealing, allowing readers to connect with the creators on a deeper level. For instance, author Emily Henry joined Hoda & Jenna to talk about her latest novel, "Funny Story," and what it feels like to have her books adapted for the screen, also sharing her reading habits. Bestselling author Brad Thor, known for his thrillers, has also appeared to share top books for reading lists, including "Counting Miracles" by Nicholas Sparks.

The club also features discussions with Pastor Joel Osteen about his books like "Blessed in the Darkness," and authors like Isaac Fitzgerald discussing his memoir "Dirtbag Massachusetts" and holiday book roundups. This interactive element, coupled with the active online community using #ReadWithJenna, transforms reading from a solitary activity into a shared experience. It's this blend of thoughtful selection, engaging author access, and community building that makes "Read With Jenna" such a powerful force in the literary world.

What Book Was Featured on The Today Show Today? Unveiling the Latest Pick

The most immediate answer to "what book was featured on the Today Show today" often points directly to Jenna Bush Hager's latest "Read With Jenna" selection. As of a recent update (April 30, 2024), Jenna Bush Hager selected Steven Rowley’s "The Celebrants" as the latest pick for her Today Show book club. This novel, which a critic for Kirkus called “a touch wiseacre,” exemplifies the kind of engaging and often humorous yet poignant stories that Jenna tends to champion.

It's important to remember that the "latest pick" is a moving target, as Jenna chooses a new title every month. To get the absolute most current answer to "what book was featured on the Today Show today," readers should always refer directly to today.com, where the most up-to-date information, including excerpts and discussion guides, is readily available. The show prides itself on keeping its audience informed about the freshest literary finds.

A Look Back: Notable Today Show Book Recommendations (2023 & Beyond)

While the focus is often on "what book was featured on the Today Show today," the show's legacy of book recommendations spans years, offering a rich archive of literary gems. The Today Show consistently compiles lists of the "best books to read," providing valuable guidance for readers looking for quality content. For example, they've featured the "best books of 2023 with the Today Show's list of book recommendations and reviews," and are already looking ahead to "find the best books of 2025 with the Today Show's list of book recommendations and reviews."

These lists encompass a wide variety of genres, ensuring there are book recommendations for everyone. You can find everything from children's books to compelling fiction and other genres featured on the show. Beyond "The Celebrants," past notable mentions and discussions have included:

"Funny Story" by Emily Henry: A popular author whose latest novel was discussed with Hoda & Jenna, highlighting the appeal of contemporary fiction.
"Counting Miracles" by Nicholas Sparks: Featured as part of bestselling author Brad Thor's fall reading list, showcasing the enduring appeal of romance and drama.
"How All Things Are Working For Your Good" by Joel Osteen: A self-help title, with Pastor Joel Osteen discussing his book "Blessed in the Darkness" with Matt Lauer, demonstrating the show's breadth across non-fiction categories.
"Dirtbag Massachusetts" by Isaac Fitzgerald: A bestselling memoir, featured in a roundup of books perfect for the holidays, often including specific titles like "Cabin" (likely a reference to a book within that roundup).

These examples illustrate the diverse range of authors and genres that the Today Show brings to the forefront, solidifying its reputation as a comprehensive source for book lovers.

Beyond Jenna: Other Today Show Book Segments

While "Read With Jenna" is undoubtedly the flagship literary segment, it's important to note that the Today Show's commitment to books extends beyond Jenna Bush Hager's monthly picks. The show frequently features authors and literary discussions in other segments, catering to a broad spectrum of interests.

These can include:

Author Interviews: Many authors, whether their books are "Read With Jenna" picks or not, are invited to discuss their latest works, their writing process, and their personal inspirations. These interviews offer a valuable platform for authors to connect directly with a national audience.
Seasonal Roundups: The Today Show often presents curated lists for specific seasons or holidays, such as "books that are perfect for the holidays" or summer reading lists. These segments provide timely recommendations for various occasions.
Expert Panels: Occasionally, literary critics or other experts join the show to discuss trends in publishing, highlight emerging authors, or delve into specific genres.
General Recommendations: Sometimes, segments simply focus on "Today's list of the best books to read" or "find book recommendations for everyone," without being tied to a specific book club. These broader lists often include a mix of new releases and timeless classics.

This multifaceted approach ensures that no matter what your reading preference, you're likely to find something that piques your interest when you explore the Today Show's extensive book coverage. It reinforces the idea that the answer to "what book was featured on the Today Show today" isn't always just one book, but a dynamic and evolving collection of literary highlights.

Why The Today Show's Book Picks Matter

The Today Show's influence on book choices goes beyond mere popularity; it taps into core principles of E-E-A-T (Expertise, Authoritativeness, Trustworthiness) and, indirectly, YMYL (Your Money or Your Life) considerations for its audience. Understanding these elements helps explain why millions tune in to discover "what book was featured on the Today Show today."

Expertise: Jenna Bush Hager's role as a "passionate bookworm" isn't just a tagline; it's the foundation of her expertise. She doesn't just read books; she immerses herself in them, carefully selecting titles that she genuinely believes will resonate with readers. Her personal investment and the rigorous selection process she employs lend significant credibility to her choices. This isn't just a celebrity endorsement; it's a recommendation from someone deeply knowledgeable and enthusiastic about literature.
Authoritativeness: The Today Show itself is a long-standing, reputable media institution. Its history, broad reach, and consistent presence in American households grant it an inherent authority. When a book is featured on such a platform, it carries the weight of a trusted national voice. This authority extends to the curation of book lists and the presentation of authors, making their recommendations highly influential.
Trustworthiness: The transparency of the "Read With Jenna" club, from the monthly announcements to the in-depth author interviews, builds trust with the audience. Readers see Jenna's genuine reactions and hear directly from the authors, fostering a sense of authenticity. The inclusion of critical reviews, like the Kirkus quote for "The Celebrants," further enhances trustworthiness by providing external validation. This open approach ensures that readers feel confident in the quality of the recommendations.
YMYL (Your Money or Your Life): While book recommendations don't directly fall under financial or health advice, they do touch upon YMYL principles indirectly. Choosing a book is an investment – an investment of time, money, and emotional energy. A poor book choice can feel like a waste of these valuable resources. By providing carefully vetted and highly recommended titles, The Today Show helps readers make informed decisions that maximize their enjoyment and intellectual enrichment. It ensures that the money spent on a book and the time dedicated to reading it are well-spent, contributing positively to a reader's leisure time and personal well-being. In essence, they are guiding consumers to make choices that enhance their lives, albeit in a cultural and recreational sense.

This robust framework of E-E-A-T, combined with the indirect YMYL benefits, is precisely why the Today Show's book segments, and particularly "Read With Jenna," have such a profound and lasting impact on the reading habits of millions.

Finding Your Next Read: How to Stay Updated with Today Show Books

Given the dynamic nature of book recommendations on the Today Show, staying updated is key to ensuring you never miss out on your next favorite read. Whether you're specifically looking for "what book was featured on the Today Show today" or simply seeking general book recommendations, there are several reliable ways to keep your finger on the pulse of their literary insights.

The primary and most authoritative source for all Today Show book-related content is their official website. You can "find stories, books, recipes, pop culture and more on today.com." Specifically, for books, you'll want to navigate to their dedicated book sections. Here, you can "get Today's list of the best books to read, recommendations, excerpts and more." This is where you'll find the latest "Read With Jenna" pick, comprehensive lists of best books of 2023, 2025, and beyond, and information on other featured authors and titles.

Beyond the website, consider these avenues:

Social Media: Follow The Today Show and Jenna Bush Hager on their respective social media platforms. They frequently announce new book club picks and other literary segments there. Keep an eye out for hashtags like #ReadWithJenna to join the conversation and see what other readers are saying.
Newsletter Subscriptions: Many media outlets, including Today.com, offer newsletters. Subscribing to their book-specific or general content newsletters can ensure you receive updates directly in your inbox.
Watch the Show: Of course, tuning into The Today Show itself is the most direct way to catch live announcements, author interviews, and discussions. You can also "watch the latest videos from Jenna & friends on The Today Show" online if you miss a live broadcast.

By utilizing these resources, you can effortlessly keep up with the latest and greatest books recommended by The Today Show, ensuring your reading list remains fresh, exciting, and full of compelling narratives.

Conclusion

The question "what book was featured on the Today Show today" is more than just a search query; it's an entry point into a vibrant literary community fostered by one of television's most enduring programs. Through the dedicated efforts of Jenna Bush Hager and the "Read With Jenna" book club, coupled with broader book segments, The Today Show has solidified its position as a trusted and influential source for readers seeking their next captivating story.

From unveiling the latest monthly pick, like Steven Rowley’s "The Celebrants," to revisiting celebrated titles from 2023 and beyond, the show consistently delivers high-quality recommendations that delight, entertain, and challenge. Its commitment to E-E-A-T principles ensures that readers can confidently invest their time and money in books that promise rich rewards. So, the next time you're wondering what to read, remember to check today.com for the most current list of best books, join the #ReadWithJenna conversation, and discover the next great adventure waiting between the pages. What book are you hoping to see featured next?

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